Tactics like cashflow preservation and efficient remote communication can help businesses weather the storm of the current crisis. But in addition to survival, companies are also focused on approaches that will build them a foundation for future success in a changed world. Investing now in your company’s brand and identity will not only help your business succeed during times of strife, but also allow it to thrive in a good economy. For staffing agencies, investment in brand and identity often calls for differentiating your company, which can help you stay competitive in a tough market and develop a superior expertise in your chosen industry. Here are three ways you can differentiate your staffing agency and stand out from your competition during the pandemic.
Identify Core Competencies
We’re often advised to identify our weakest points and seek improvement, but focusing on our strengths can be just as beneficial. Establish what it is your agency does best. What tasks do your employees excel at? What are you known for? What do your clients say about you? This could be your customer service, the quality of your work, the integrity of your employees, or any other aspect of your business. Identifying your core competencies will help guide your marketing process and give you a stronger grasp of what you can pitch to customers.
Choose Your Niche
There are several advantages to finding a proper niche for your staffing agency, especially during a time when many businesses are being forced to scale back. A niche lets you limit your resources while simultaneously building on your agency’s strengths. Focusing your energy and resources on a narrow field prevents your agency from being spread too thin over several areas. Because of this intense focus, your employees are more likely to become experts in the field, and you’ll be better suited at finding high quality candidates for your clients. A niche also narrows your competition. Your agency can focus on competing against other agencies in one field instead of many.
Customize Your Offerings
This pandemic is affecting everyone, including your clients. Take stock of their unique needs and your agency’s own advantages and consider what services you can customize. Offering discounts or more affordable rates will allow your clients to keep their businesses afloat—and remain your clients in the future.
For additional information on strategies your staffing agency can implement for current and future success, check out our blog Five Strategies to Preserve and Improve Cashflow.